What I do
I work freelance in consumer insight, with a focus on media and technology research.
Semi-recent projects include:
|
Get in touch
|
Methods and background
I worked at Pulsar in London from 2010 to 2019, and before that in public policy research. I have deep expertise in working with social media research and audience intelligence tools, but at heart I'm methodologically agnostic: it's about the right method for the problem, and I also use depth interviewing, survey data, and extensive third party & desk research reviews as required.
I like building teams with complementary skillsets, triangulating a problem from a few different angles, and working with both quantitative & qualitative data (the what and the why).
I worked at Pulsar in London from 2010 to 2019, and before that in public policy research. I have deep expertise in working with social media research and audience intelligence tools, but at heart I'm methodologically agnostic: it's about the right method for the problem, and I also use depth interviewing, survey data, and extensive third party & desk research reviews as required.
I like building teams with complementary skillsets, triangulating a problem from a few different angles, and working with both quantitative & qualitative data (the what and the why).
Conferences, talks & training workshops
Market Research Society IMPACT annual conference, annually 4x 2016-2019
MRS Customers Exposed (2016)
Marketing Week Live (2015)
Insight Innovation Exchange (2014)
Training for ESOMAR (2014-2017) and Association of Qualitative Researchers (2017).
Market Research Society IMPACT annual conference, annually 4x 2016-2019
- Most recently moderating a session on 'The Futurist's Toolkit' featuring Anab Jain of Superflux, Scott Smith of Changeist, and sci fi narratives author & researcher, Paul Graham Raven
- 2019 writeup: Futurology: A Way to 'Bridge the gap between complex data and the decision-makers' (Research-Live.com)
- 2018 writeup: Social Media: 'No Longer on the Lunatic Fringe of Research' (Research-Live.com)
MRS Customers Exposed (2016)
Marketing Week Live (2015)
Insight Innovation Exchange (2014)
Training for ESOMAR (2014-2017) and Association of Qualitative Researchers (2017).