I work in consumer insight, with a focus on media and technology research.

I am freelance and available to work with you in 2020 -- enquiries to info@newriver.ltd and let's see what we can do together. 

I mostly work - and work best - on early stage, big picture 'discovery' projects, used by my clients for brand strategy and innovation work. I explain culture. I map the needs, behaviours and mindsets of target audiences - e.g. software developers, Millennials, or high-end whisky drinkers.

And I help companies act; unlike most research you've seen before, my work isn't reportage. It's 50% recommendation - and 50% why. I can help coach your teams on narrative and conclusion-building to help your work do this too. (Email me!)

I worked at Pulsar in London from 2010 to July 2019 - before that in public policy research. My focus is nominally social data research, but in practice this has grown increasingly methodologically agnostic: I also use interviewing, mobile ethnography, multi-market 10,000 participant surveys, & so on. I like building teams with complementary skillsets, triangulating a problem from a few different angles, and working with both quantitative & qualitative data (the what and the why).

Got a project, a training need - or seeking mentorship, coffee & support for building your career in insight? Please don't hesitate to get in touch: info@newriver.ltd

Most of my work is obviously under NDA, but here's a few things I can share.

Media research, data visualisation & press coverage
Technology research:
  • White paper: 'Leveraging social data to build better navigational tools: closing the gender gap in map usage' - Pulsar blog, HERE blog

Research methods and best practice: ​
Conferences, talks & training workshops:
Market Research Society IMPACT annual conference, annually 4x 2016-2019
​MRS Customers Exposed (2016)
Marketing Week Live (2015)
Insight Innovation Exchange (2014)
Training for ESOMAR (2014-2017) and Association of Qualitative Researchers (2017).