I work in consumer insight, with a focus on technology, trends and early stage innovation research.
I explain things - like Millennials, software developers, and high-end whisky drinkers. I draw cultural & social maps and make these spaces legible - I open them up for brand colonisation through advice on "This is what this means for your business," and "Therefore, this is what you should do."
I've worked at Pulsar (formerly FACE) in London for the past seven years. My focus is nominally social media research, but in practice this has grown increasingly methodologically agnostic: interviewing, mobile ethnography, multi-market 10,000 participant surveys, & so on. I like building teams with complementary skillsets, triangulating a problem from a few different angles, and working with both quantitative & qualitative data (the what and the why).
Published research studies & articles:
Conferences, talks & training workhops
Market Research Society IMPACT 2017 & 2016.
MRS Customers Exposed (2016).
Insight Innovation Exchange (2014).
Marketing Week Live (2015).
Training workshops for ESOMAR (2014-2017) and Association of Qualitative Researchers (2017).
I explain things - like Millennials, software developers, and high-end whisky drinkers. I draw cultural & social maps and make these spaces legible - I open them up for brand colonisation through advice on "This is what this means for your business," and "Therefore, this is what you should do."
I've worked at Pulsar (formerly FACE) in London for the past seven years. My focus is nominally social media research, but in practice this has grown increasingly methodologically agnostic: interviewing, mobile ethnography, multi-market 10,000 participant surveys, & so on. I like building teams with complementary skillsets, triangulating a problem from a few different angles, and working with both quantitative & qualitative data (the what and the why).
Published research studies & articles:
- White paper: 'Leveraging social data to build better navigational tools: closing the gender gap in map usage' - Pulsar blog, HERE blog
- IPA social media guide 'Integrated Not Isolated: How to improve customer insight by embracing social media data' (2016) - IPA blog, download
- Article: 'Social insight: Who is the audience on social media?' in WARC's Admap journal
- Article: 'The strange state of social media in market research' - on Research-Live.com
- Research study: Tumblr & Social TV (2014) - Ad Age, Adweek
- Research study: How Video Goes Viral (2013) - Twitter blog, YouTube data visualisations, Guardian, Mashable.
- Research study: How Stuff Spreads (2013) - on Research-Live.com, download.
- Book chapter: '10 tactics for rigour in social media market research' in NSMNSS (New Social Media, New Social Science) ebook Social Media in Social Research - Amazon.co.uk, Pulsar blog
- Blog post: 'How to get into trend forecasting' - Tumblr
Conferences, talks & training workhops
Market Research Society IMPACT 2017 & 2016.
MRS Customers Exposed (2016).
Insight Innovation Exchange (2014).
Marketing Week Live (2015).
Training workshops for ESOMAR (2014-2017) and Association of Qualitative Researchers (2017).