Most of my professional work is obviously under NDA, but some of it makes it out!
I've published a few media research studies on sharing and virality, and quite a lot on social media research best practice.
Media research
Technology research:
Research methods and best practice:
I've published a few media research studies on sharing and virality, and quite a lot on social media research best practice.
Media research
- Tumblr & Social TV (2014) - Ad Age, Adweek
- How Video Goes Viral (2013) - Twitter blog, YouTube data visualisations, Guardian, Mashable
- How Stuff Spreads (2013) - on Research-Live.com, download
Technology research:
- White paper: 'Leveraging social data to build better navigational tools: closing the gender gap in map usage' - Pulsar blog, HERE blog
Research methods and best practice:
- Article: 'From one audience to many communities: defining, refining and discovering who you engage in digital media' for My Audience Is Global, The Space (2019)
- IPA social media guide 'Integrated Not Isolated: How to improve customer insight by embracing social media data' (2016) - IPA blog, download
- Book chapter: '10 tactics for rigour in social media market research' in NSMNSS (New Social Media, New Social Science) ebook Social Media in Social Research - Amazon.co.uk, Pulsar blog
- Article: 'Social insight: Who is the audience on social media?' in WARC's Admap journal
- Article: 'The strange state of social media in market research' - on Research-Live.com
- Blog post: 'How to get into trend forecasting' - Tumblr