JAY OWENS
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  • Home
  • About + Contact
  • Writing
  • Work
    • Research writing
  • Dust
  • Talks
  • Reading
  • Blog
  • Photo essays
    • Islay
JAY OWENS

Research writing

Most of my professional work is obviously under NDA, but some of it makes it out!

​I've published a few media research studies on sharing and virality, and quite a lot on social media research best practice.


Media research
  • Tumblr & Social TV (2014) - Ad Age, Adweek
  • How Video Goes Viral (2013) -  Twitter blog, YouTube data visualisations, Guardian, Mashable
  • How Stuff Spreads (2013) - on Research-Live.com, download

Technology research:
  • White paper: 'Leveraging social data to build better navigational tools: closing the gender gap in map usage' - Pulsar blog, HERE blog

Research methods and best practice:
  • Article: 'From one audience to many communities: defining, refining and discovering who you engage in digital media' for My Audience Is Global, The Space (2019)
  • IPA social media guide 'Integrated Not Isolated: How to improve customer insight by embracing social media data' (2016)  - IPA blog, download
  • Book chapter: '10 tactics for rigour in social media market research' in NSMNSS (New Social Media, New Social Science) ebook Social Media in Social Research - Amazon.co.uk, Pulsar blog
  • Article: 'Social insight: Who is the audience on social media?' in WARC's Admap journal 
  • Article: 'The strange state of social media in market research' - on Research-Live.com
  • Blog post: 'How to get into trend forecasting' - Tumblr